If you want to sell jewelry over the internet, you need good quality photos for your listings. The way jewelry is shown in pictures can change a customer’s impression of what you offer. Retouching photos of your jewelry will make it more attractive, help your products stick out and increase your chances of making more sales.
This blog article will take you through everything you need to know about jewelry photo retouching. We’re here to get your jewelry looking as beautiful and bright as it should.
What do we mean by Jewelry Photo Retouching?
Jewelry photo retouching involves cleaning up jewelry pictures by adjusting factors like brightness, contrast, color, sharpness and getting rid of issues. It means that your jewelry will look perfect and attractive, whether it’s being viewed online or in person.
Because competition is so high in this field, a well-retouched jewelry photo can really help a business. By quickly removing dents and cleaning scratches, retouching jewelry photos makes each gemstone shine and the metal even and appealing to customers.
What makes Jewelry Photo Retouching so necessary?
- Attracts Attention – People notice the look of a store before anything else. Potential buyers notice great photos very quickly. Thanks to its beautiful gems and fine metals, jewelry most often requires retouching to look its best. Little by little, retouching enhances these details so your jewelry appears beautiful and the same in all its pictures.
- Present Product Features – Jewelry with shiny surfaces is tricky to photograph and inadequate lighting can hide its beauty. It is simple to use retouching to adjust brightness, cover reflections and highlight small jewels, metals or other special details.
- Increases People’s Trust in the Brand – Taking good, polished photos lifts the credibility and appeal of your business. People are more attracted to a brand that presents its products in an excellent way. If your jewelry looks professionally cleaned, it can increase your customers’ confidence in your brand.
- Increases Conversion – Clearer photos can help make more people buy your products or sign up. When pictures of your jewelry are clearest and look the best, it’s more likely that someone will place an order. Having great photos can help people decide what to buy, so they might not regret their choice later.
Retouching jewelry photos uses many steps and methods combined to create an excellent result. Let’s look at some of the basic retouching techniques for jewelry photography.
Common Techniques in Jewelry Photo Retouching
- Brightness and Contrast Slider
Brightness and contrast adjustment are usually the first things to do in jewelry photo retouching. Adding a little more light tends to make the details in jewelry easier to see in photos. Working on the contrast can help the carving acquire depth and emphasize its many textures. - Color Correction
Because of the range of gemstones, jewelers need to show accurate color in their pieces. Color correction helps your photos to feature the exact colors of your jewelry. It is most important for diamonds, emeralds, rubies and sapphires, because the color must be bright and accurate. - Retouching Imperfections
Images of jewelry are often affected by dust, fingerprints or reflections, even when photographed perfectly. Retouching filters out any features you don’t want in the photo. Including buffing minor blemishes helps keep the jewelry looking attractive. Crisp and neat images give your items a better finish.
- Improving the Look of Gemstones and Metals
Many types of jewelry include gemstones and a major part of retouching is making sure these stones appear sparkly and clear. Setting the shadows and highlights properly can help gems look much more vibrant. Gold, silver and platinum need some adjustment to make their highpoints stand out in the shot you capture. - Backgrounds can be easily removed or changed with this technology.
It’s important to present your jewelry against a bright background. Typically, retouching is about cleaning up annoying features and swapping out the background. A white or neutral backdrop is usually preferred, but other choices can be used if the brand’s personality allows for them. The point is to make sure the attention stays on the jewelry itself. - Edges and minor features are removed and more detail is restored.
To ensure your work looks right, you should emphasize engravings, settings and prongs. Sharpening your photos can make the tiny details in your jewelry stand out, so buyers can see them easily—even from a close view.
How to Do Jewelry Photo Retouching: A Step-by-Step Guide
There are plenty of jewelry companies that, rather than hiring a professional for photos and retouching, prefer to handle those tasks themselves. We have prepared a simple guide to guide you in retouching jewelry photos without any help.
The first step is to ensure your photos are high quality.
Before you start retouching, you need pictures that are in high quality. Spend on a quality camera and light system for your video shoot. Avoid bright shadows and shiny reflections when taking pictures of jewelry. Get as close as you can with a macro lens and ensure you shoot in high-resolution format so your pictures are not limited for editing.
In the second step, use some editing software to import your photos.
With Adobe Photoshop, Lightroom or any other photo editing program, you can improve your pictures. Import your photos so that you can start editing them.
Steps 3 and 4: Adjust Exposure and Contrast
Sometimes, exposure needs to be adjusted to get a photo that is properly exposed and easy to see. After that, increase or decrease the contrast to make the jewels in focus against the background.
The next step is to improve the coloring.
Correct the colors with these tools so the jewelry appears in its true colors. Accuracy of hue is essential for gemstones, so they look the same in photos as they do in real life.
Next, get rid of marks or scratches and clean the image.
Remove dust or fingerprints by pressing Healing or Clone tool. Using this method will create a perfect look for the jewelry.
In Step 6, you should complete and define the extra details.
Adjust sharpness to show the fine features in your jewelry. Always check for little engravings, the polished surfaces of gemstones and how smooth and stylish the metal is.
If you want to, change the background in the next step.
If what’s behind you isn’t appropriate for your business, swap it out for a clean and simple background. A plain white background looks great, though for some companies a simple gradient or textured design can be better.
Step 8: Save and Transfer Your Image
Once done retouching, save the picture in a high-quality resolution and export it for use online.
Best Practices for Jewelry Photo Retouching
Maintain Consistency
Make sure your images follow the same look and style when retouching photos of your jewelry. Because content is always consistent across the board, the brand’s identity becomes familiar and the website looks well-kept.
Don’t Over-Retouch
Although retouching matters, make sure you don’t go over the top. Do not use changes on the image that make the jewelry appear strange. People expect your product images to show exactly what they are buying.
Take Pictures with High Pixel Count
Make certain to work on high-quality images when retouching your photos. Your textures will look sharp and clear, whichever way someone views your jewellery.
Take care of the small things.
Jewelry’s details must be emphasized. Show off your product by making the sparkle and texture of jewellery as appealing as possible.
Conclusion
Jewelry photo retouching is an essential skill for anyone in the jewelry business who wants to display their products in the best light possible. Whether you choose to do it yourself or hire a professional, taking the time to retouch your photos can significantly improve the look of your jewelry and increase sales.
By following the tips and techniques outlined in this guide, you can ensure your jewelry photos are stunning, detailed, and visually appealing. Remember, high-quality images build trust with your customers and make your jewelry stand out in a crowded marketplace.
If you’re looking for professional retouching services or just need tips to improve your skills, don’t hesitate to reach out to experts in jewelry photography and retouching. Your jewelry deserves to shine, and great photography will help it do just that.
Conclusion
Anyone involved in jewelry sales who wants their merchandise to look its best should learn jewelry photo retouching. If you retouch your photos, either by yourself or with help, the result can be more attractive jewelry and more sales.
If you follow the guidelines in this guide, your photos of jewelry will be attractive and tell viewers exactly what your jewelry looks like. Bearing this in mind, great pictures help your customers trust you and notice your jewelry in a busy industry.
If you’d like some professional retouching or guidance on how to get better, feel free to approach skilled photographers in the jewelry industry. Great photography can make your jewelry stand out with its sparkle.