Everything You need to know about Logo Design

A Professional-Looking Logo Design: Its Design steps, types, and selection

In this jam-packed world of business, having a distinctive logo assist in getting prominence and emerging high in the competitive business landscape. An exquisite logo design plays a fundamental role in this regard.

There are various types of logo designs to choose from. However, selecting the right and accurate for your business can take time and effort.

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In this article, we’ll tackle this complex situation together and make it easier for you.

Types of Logo Design

Did you know that each type of logo design has a distinctive strategy and rules? Let’s learn about them.

1. Lettermark Logos: (Monogram)

Typography is central in these types of logos. It contains a logo with only the initial letter of the company’s name or some abbreviation. It means that the complete name of the brand is not applied.

You can use it if the name contains multi-words. If the brand’s name is long and you want a simple logo. However, these logos are only appreciated if the brand name is famous. In other situation, it will be tough to establish recognition.

2. Wordmark Logos: ( Logotypes)

Wordmark logo design is also recognizable as “Logotypes.” Typography plays a vital role in this regard. It usually consists of a “word” and should be your company’s name.

So, prefer this type of logo if your business name is instantly recognizable, concise, and captivating. However, avoid this type of logo if the name is longer and more complex. Coca-Cola and eBay are perfect examples.

3. Pictorial marks: (Logo symbols)

This type of logo consists of a graphic symbol or icon. It includes universally recognizable imagery. Usually, these are objects from the real world. It’s also known as a “logo symbol” and “brand mark.”

It’s not suggested for new companies. So, be choosy while selecting the pictorial mark, as it will retain your brand’s recognition throughout its existence. The logos of Twitter, Apple, Snapchat, and Shell are excellent examples. The logo symbol is ideal for those who desire a visually appealing logo design.

4. Abstract logo marks

Abstract logos are also important. They are ideal for those who wish for a highly unique logo. This type of logo can be a symbol, image, or any geometric shape. Moreover, it can also be an icon that is not too direct. However, it requires effort to understand. Nike, Spotify, and Pepsi logos are the finest examples.

5. Mascot

These logos incorporate images and illustrations of characters. The image or drawing speaks for the brand. The best examples are KFC and Mailchimp.

6. Combination mark

As the name suggests, such logos combine more than one thing. They beautifully incorporate a symbol, with a Lettermark or Wordmark. They should be used to create a more lasting impression of the brand on the audience. They’re more straightforward, and their best examples are “Adidas” and “MasterCard.”

7. Emblem Logos:

These are classic and highlight traditionalism and professionalism. Furthermore, they are one of the oldest types of logos. These logo designs are more elaborate and comprise text and imagery in a particular shape. You can take the example of badges. The NFL and Stella Artois are the best examples of this.

8. Animated Logo:

Unlike static logos, these incorporate movement. Their movement generates highly visually appealing effects, making them one of the best ways to catch the viewer’s attention. With creative design elements, these types of logos are very versatile and include innovative techniques.

How to pick the right logo design?

Determine your brand’s values and preferences:

Firstly, learn about your brand’s personality. Ask yourself these questions: How are you different and prominent from your competitors? What is the real essence of your business? How do you visualize your brand in a logo?

Learn about your target audience:

It’s imperative to realize who you are trying to reach. This question will lead you toward a type of logo that will captivate them. Therefore, it’s crucial to figure out your audience.

Contemplate the desired visual elements and images:

At this stage, you must wisely decide on the typography, colors, shapes, etc. For instance, if you’ve decided to make a Wordmark logo, you’ll have to carefully fulfill its requirements, such as perfect use of typography, etc.  Apply different fonts and sizes.

However, adding images to a logo requires extra talent. There are multiple image editing techniques that are not accessible to everyone. You can take the example of background remove, retouching, image masking, etc.

We offer excellent services for these in our company. Besides, we are also perfect at clipping path and neck join.

Industry trends also matter:

It’s compulsory to do in-depth research about your competitor’s logos. Check out the latest industry trends and choose one that sets you apart from the others.

Visual representation of your company:

Make sure it’s rightly and wisely selected. A visually intriguing logo design can assist in emerging higher in a competitive business landscape.

Rules of Logo Design

1. It should be appropriate.
2. It should be distinctive.
3. It should be simple and minimalist.
4. It should be elegant and timeless
5. It should genuinely represent the brand’s individuality. 
6. It comes with a solid capacity to communicate.
7. A technically well-crafted design is superb.

Main Steps for an Exemplary Logo Design

Research is important:

While designing a logo, you should have a clear idea about the company, business, or brand for which you’re creating one. Understanding the brand is vital. Know its values and rules. Learn about its targeted audience. All these things will benefit the design direction. 

Learn about the audience:

Determine your intended audience. For instance, if a company’s product is geared towards kids, its logo design should incorporate elements and characteristics that perfectly represent the children’s nature. Likewise, a men-related brand should have a logo with masculine features.

Brainstorming should be the next step:

Brainstorming and conceptualization are of the utmost importance. When you judge the brand effectively, start with an initial sketch. Apply various visual approaches. This will ultimately lead you to a stunning and excellent logo design.

Pick the correct type of logo:

Each brand and company has its own identity. The logotype chosen by one brand doesn’t have to be appropriate for another. A logo is a visual mark that helps a brand gain recognition and individuality. So, be mindful while selecting the right type.

Go through the Industry Trends:

Point out what the more unique and splendid you can do in your logo that your competitors still need to do. Highlight their weaknesses and improve them on your own.

Handpick the accurate font and color:

A wise and careful selection of colors and fonts will entirely change the game. Every color reflects a certain emotion, which has a huge impact on a person’s mind. So, opt for the righteous font and color scheme.

Finalize the Design and see what magic happens.

Before you complete your logo design, verify each aspect carefully. Make sure that the placement of every step and element is proper.

Conclusion:

We all know that distraction creates disturbance. On the other hand, clarity is helpful in instantly perceiving a message. Likewise, simplicity eradicates distraction. So, it’s better to keep your logo design simple but aesthetically pleasing and represent the brand masterfully.

However, if you’re looking for a professional logo designer to help you with this task, we have a genius solution for you. At Clipping Studio BD, we offer a professional logo design service. Keeping in mind all the requirements of an engaging and memorable logo design, we’ll craft a versatile logo that will fabulously enhance your brand’s reputation and identification.

Let’s turn your superb and ideal idea into the most appropriate design and style!

FAQ’s

Which things should we avoid while creating an exciting logo design?

Remember these things:

• Not too complicated
• Not outdated
• Not of Low-quality

What are the qualities of a good logo design?

A perfect logo is memorable with the right aesthetic design. It’s immediately recognizable and maintains your reliability, loyalty, and identity in the crowd.  

Why is a logo important for a business?

A professional logo assists customers in perceiving a brand. With time, it becomes the brand’s true identity.